Bypassing a traditional presentation, the Sweat Crew sportswear collection exclusively for PacSun was introduced to New York City in the form of a morning modelFIT workout. Press, editors, and close friends were invited to not just see the new line, but to have a one-of-a-kind sweat experience on the rooftop of the Refinery Hotel. Juice Press kept everyone hydrated and fueled throughout the event. Mixing sweat and style the preview was electric.
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