Tag Archives: Pacsun

Sweat the Look
Sweat Crew New York City Media Event

SweatTheStyle_SweatCrew_NYLaunch_8SweatTheStyle_SweatCrew_NYLaunch_10SweatTheStyle_SweatCrew_NYLaunch_7SweatTheStyle_SweatCrew_NYLaunch_4SweatTheStyle_SweatCrew_NYLaunch_1AdrianneHo_SweatCrew_NYCMediaSweatTheStyle_SweatCrew_NYLaunch_3AdrianneHo_SweatCrew_NYCMedia-2Bypassing a traditional presentation, the Sweat Crew sportswear collection exclusively for PacSun was introduced to New York City in the form of a morning modelFIT workout. Press, editors, and close friends were invited to not just see the new line, but to have a one-of-a-kind sweat experience on the rooftop of the Refinery Hotel. Juice Press kept everyone hydrated and fueled throughout the event. Mixing sweat and style the preview was electric.

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Campaign
Sweat Crew By Adrianne Ho Fall 2015 Campaign

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Sweat The Style introduces Sweat Crew. Adrianne Ho takes her signature street to gym aesthetic to another level with a speciality line fusing high-quality technical performance with a rebellious street edge and high fashion sensibility. Keeping the modern active girl in mind, the sportswear collection was designed so every piece can be styled with one another whether working out, hitting the city, or relaxing in nature.

With inspiration ranging from vintage athletics to street style, camouflage can be seen with pinstripes. Breathable mesh is utilized with the comfort and coziness of 100% cotton French Terry. Invisible and rubber sealed lock zippers and vents, innovative bonded tape seam pockets, and reflective 3M graphics, are melded with fashionable feminine silhouettes and color palettes.

“Sweat Crew is about looking good and feeling good – clothing that makes you happy about yourself that you can perform in. It’s about attitude and having a unique identity, but not compromising your well-being.” – Adrianne Ho

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